Press Releases

WEST CHICAGO, IL — Ball Horticultural is making it easier for Independent Garden Centers to provide the right Point of Sale (POS) information to the consumer. From A to Z – Alyssum to Zinnia, more than 430 Ball FloraPlant and PanAmerican Seed varieties are available to download as printable benchcards at ballseed.com – completely free! The downloaded benchcards are the industry standard size of 11x7-inches and contain an image of the variety as well as consumer friendly highlights such as exposure, growing information and maintenance requirements.

“Ball has been doing both consumer and retail research and discovered that plant features and benefits are critical to the sale of the plant,” says Bill Calkins, Business Manager for Independent Garden Centers for Ball. “The benchcards are loaded with all of the information to help shoppers make their purchase decisions – making it easier for garden centers to consistently get these messages on their shelves.”

Visit ballseed.com and try it out today – it’s as simple as 1-2-3!

1. Click on the “Retail Support” menu link under Services, then click on “Download Benchcard”
2. Click on a Class and Series
3. Select a photo from the options and print! There’s a dotted line to cut the print outs to a standard 11x7-inch size.