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Week 20 – May 20, 2022

News and Events

1/25/2022

Beacon® Impatiens Continues To Shine The Light With Announcement Of 2022 Charity Support

A percentage of global seed sales for Beacon Impatiens in 2022 will go to two organizations tackling low vision issues and macular degeneration.

Image shows a vision-testing machine that measures the human eye. The photo contains the logos of Beacon Impatiens and the charitable organizations fighting low vision.

WEST CHICAGO, ILLINOIS, January 2022: PanAmerican Seed® is pleased to continue its charitable give-back to less widely known causes through annual donations on behalf of Beacon® Impatiens. The disease-resistant Beacon series has brought light – and happiness – back to shade gardens worldwide. Now entering year three, PanAmerican Seed announces the 2022 Beacon Impatiens charitable donation will fight low vision issues, such as macular degeneration – a disease affecting the eyesight of millions of people worldwide.

The affliction was brought to PanAmerican Seed’s attention through the experience of one of its own team members. To maximize its impact, two charities will receive a portion of 2022 global seed sales of Beacon Impatiens: Spectrios Institute for Low Vision (www.spectrios.org) and the Macular Society (www.macularsociety.org). Both groups provide family support, fund raising and education empowerment for their members. In addition, they invest in research to offer the hope of new and improved treatments for those living with low vision.

“It is devastating to be told you are losing your sight – to lose the ability to see the faces of your loved ones or your ability to read. Sadly, macular disease, the biggest cause of sight loss in the UK and the developed world, is a vast and growing problem. Every day, more people are diagnosed with the condition,” says Cathy Yelf, CEO of Macular Society. “We are delighted to be working with PanAmerican Seed so we can shine a light on macular disease over the coming months and ensure we can reach everyone who needs our help.”

“It is so wonderful that this effort specifically and intentionally supports smaller organizations,” says Dr. Tracy Williams, Executive Director for Spectrios. “At Spectrios Institute, we are often considered the best kept secret in the area. This campaign will create awareness of our services and low vision rehabilitation in general. This is so critical for people with vision loss because early treatment enables patients to achieve their goals sooner and more successfully.”

“As we enter the third year of our charitable giving through sales of Beacon Impatiens, we are gratified to see the impact gardeners are making through their purchases on the lives of so many fellow humans across the world,” says Sean Valk, Global Sales Director for PanAmerican Seed.

Low vision is the loss of eyesight and vision capabilities that cannot be corrected through lenses or general surgery. While not blindness, as limited sight remains, low vision can include blind spots, poor night vision and blurriness. Many causes included age-related macular degeneration, glaucoma and diabetes, yet low vision can affect people of all ages.

Beyond the monetary donation at the completion of the 2022 season, PanAmerican Seed will raise further awareness of the fight against low vision through its social media channels, website and customer communications.

Beacon Impatiens was developed by PanAmerican Seed to have high resistance to Impatiens downy mildew (IDM), a devastating plant disease that has caused frustration and plant loss in gardens around the globe since 2010. Beacon Impatiens bloom all season long and quickly fill in hanging baskets, window boxes, patio containers and landscapes with cheerful, brightly colored blooms. They offer the same look, size and easy-to-grow care as traditional impatiens without the risk of IDM.

To learn more about The Beacon Story, and to get a closer look at our 2022 charitable foundations, please visit www.BeaconImpatiens.com.

About Spectrios Institute for Low Vision
Spectrios supports approximately 3,000 people in the state of Illinois, USA. The team empowers children and adults with vision loss to optimize their visual capabilities and independence through the use of prescriptive tools, technology and rehabilitative training. Donations help with providing low vision exams, accessibility tools, technology training, support groups, as well as training the low vision providers of the future. Visit www.spectrios.org.

About Macular Society
Located in the UK, the Macular Society is on a mission to beat Macular Disease, which affects 1.5 million people in the UK – nearly twice as many than those affected by dementia. Through funding world-class research and providing the best advice and support to patients, the Macular Society will beat the fear and isolation of macular disease. Their efforts will also ensure eye health is pushed to the top of the national agenda. Visit www.macularsociety.org.

About PanAmerican Seed
PanAmerican Seed is an internationally renowned breeder and producer of seed-raised flowers and vegetables based in West Chicago, Illinois, USA that produces high-quality and best-performing varieties. Research facilities in North and South America, the Pacific Rim and Europe enable us to test and evaluate new varieties under numerous climate conditions. Our state-of-the-art seed distribution center guarantees quick, efficient processing of orders for our worldwide customers. Visit www.panamseed.com for more information.

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