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Week 17 – April 21, 2024
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Jul 26, 2023
Cultivate’23 Recap and Burpee Wins an Award

Cultivate’23 reached record attendance in Columbus, OH, this year.

Guests flooded our booth throughout the four-day event, and we were happy to show off our newest varieties. The team answered questions from growers near and far in the green industry, providing a sneak peek to the latest offerings in seed and plugs from Ball Seed.

People at a tradeshow with flowers and plants

We showcased Sunspot Rudbeckia in two colors (Gold and Yellow Bicolor) and several exclusive Hydrangeas from HBA surrounded our hospitality area. Our booth endcap featured Impatiens Beacon Lipstick (a new color for 2024) and Petchoa Caliburst Yellow from PanAmerican Seed.

People at a tradeshow with flowers and plants

A display of gorgeous cut flowers made visitors stop in their tracks, and a back wall of other new and exciting product selections from our suppliers drew people in from the aisles.  

Vegetable plants on a table at a tradeshow Vegetable plant with an award plaque

The Garden Center Group selected the Burpee Peppers from Heaven collection for one of their 2023 Retailer’s Choice Awards. This award is decided right on the show floor by an expert panel of IGCs who determine which products at Cultivate will make an impact next gardening season.

Coffee bar at a tradeshow with flower and plants

After a long day, our new hospitality addition to the Ball Seed booth was a hit! It was a pleasure sharing a beverage with our guests and having great conversations in a relaxing setting. (The self-serve Keurig machine and flavored coffees/teas really hit the spot after so much activity at the show.)

Hand holding a squishy toy truck Squishy toy trucks in a basket

Sales Director Jim Kennedy said these squeezable trucks were a big hit with booth visitors, and they drive home the “stress-free trucking experience when you use Ball Seed.”

Have a question on what you saw here or at the show? Please call us at 800-879-BALL, contact your Ball Seed sales rep, or check availability through WebTrack.

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