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Week 28 – July 12, 2024
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Jan 24, 2024
Beacon® Impatiens Announces New Charity and New Varieties
Jaime Kedrowski  Marketing Manager

Beacon Impatiens continues to stay fresh and relevant in 2024. The brand is building its ongoing outreach to consumer media to drive demand in the marketplace, including announcing its latest annual charitable endeavor. Beacon has collaborated with several organizations over the years. It continues to build awareness with charities all over the world.

In its fifth year of giving back, Beacon Impatiens has announced it will partner with the MS Society as its new charity organization for 2024. By providing an annual charitable donation from a percentage of global seed sales, Beacon Impatiens shows no signs of slowing down in its cause-marketing effort that is changing lives, specifically, those individuals involved in the local chapter of the National Multiple Sclerosis Society.

Multiple Sclerosis (MS) is a disease that interferes with the transmission of nerve signals between the brain, spinal cord, and the rest of the body due to damage to the myelin coating around nerve fibers in the central nervous system. The National Multiple Sclerosis Society’s vision is a world free of MS, and provides support, resources, and information for people affected by MS to help them live their best lives.

New Varieties for 2024

Besides its new charity, Beacon has also announced its release of new varieties for 2024.

Check out these new mixes and a most-awaited shade:


Pearl Island Mix

Improved Formula Mix

Also, 2025 early sales will feature the Chicago Mix, named for the Chicago Harbor Lighthouse. This new mix includes Violet Shades, White and a future introduction, Blue Pearl.

Place your orders at WebTrack today! Get the most outstanding varieties to fill your benches with this colorful shade-loving performer. Contact your Ball Seed sales representative for more details and availability, or call a Ball ColorLink associate at 800 879-BALL to get you started.

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