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Week 29 – July 17, 2024
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Jan 29, 2024
What’s Up with Wave Petunias in 2024

Here’s what Wave® Petunias and Cool Wave® Pansies will be up to this year! Mark your calendar for the latest events.

• The Wave brand kicks off 2024 with an appearance on the GRAMMYs® red carpet through a partnership with Tu Bloom Designs, the official botanical artist of Music’s Biggest Night® on February 4, 2024.

• The brand is also partnering with Tu Bloom for the widely popular Philadelphia Show with Cool Wave® Pansies as a featured component of the daily potting demonstrations that attendees can build and take home. The Philadelphia Flower Show will take place March 2 – 10, 2024 at the Pennsylvania Convention Center.

• Wave Petunias will be launching trendy new colors at the California Spring Trials (CAST 2024). The event begins Wednesday, March 20 through March 23, 2024. Register your visit here.

• Ongoing outreach to consumer media and gardening influencers will see Wave Petunias and Cool Wave Pansies experiences in key gardening markets this spring and fall. Stay tuned!

The Wave brand will surely be a hot topic this year with all the activity surrounding consumer markets! Be sure your customers are selling Wave Petunias and Cool Wave Pansies. Search live availability now at WebTrack. Breeding parent PanAmerican Seed offers several print-on-demand signage and POP to support the brand at retail. Take a look at all the marketing resources at your fingertips at the PanAmerican website here.


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